In Your Ear Balls

Good Story = Good Content

Nov 28, 2022

Telling a STORY is the secret sauce to making your content better - and yes, it can totally fit into the type of content you create! Let's talk about storytelling and how it might be more like a Hallmark movie than you think...

Video of the truck by Peter McKinnon

Virality is something you can plan! [Plus what to do if/when you go viral]

Nov 21, 2022

It seems like people go viral by accident all the time... but what if I told you it was totally possible to plan to go viral? It is, and I'm breaking down exactly what it looks like to plan to go viral - plus what do to when it happens to you!

Shop all my courses, templates, and more! https://heyjessica.com/shopnow

You don't want to go viral! Slow and Steady is the way to go!

Nov 14, 2022

You've heard the phrase "slow and steady wins the race" a million times in your life... and that's TRUE in the world of social media too! I'm here to tell you that the goal is NOT to go viral, and actually, that going viral might make more of a mess than you thought it would.

Shop all my courses, templates, and...

Mastering Your Content Calendar

Nov 7, 2022

Content calendars are one of my FAVORITE things to talk about because they're so important to being a content creator. Without one, you can't expect people to show up and watch what you make! Let's dive into how to create a content calendar, how to make sure the whole process flows together, and what mine looks like.